Plus, we had some huge names promoting this campaign too. Companies like Intuit, TaskRabbit, UberEats, Square, UPS, and more.Â
You would think that because this social media campaign was so big that would prove we made a lot of leads and sales right?
Well at the end of the year do you wanna know how many leads and sales our social media campaign brought in?
Less than 2%. That meant all the social media we posted day after day, didn’t make a huge shift in sales.Â
This happens because the social media algorithm is designed to get people to like, comment, and share your posts.Â
If you’re new, your social posts may even reach a few people especially if you post a lot and I mean a whole lot.
But companies like Facebook make their money from advertisers. That’s why they want as many people as possible to advertise on their network.Â
It doesn’t mean you have to have a bunch of cash at the ready to pump into advertising to attract new customers.
You can start with as little as $1 a day and start reaching more customers right now without having to endlessly post on social media.Â
I mean did you really start a business to have to work to please the algorithm anyway? The answer is…heck no!Â
Social media is a good tool to nurture an existing relationship. But when you want to get noticed by a potential customer who doesn’t know you, soon we all realize it’s unreliable.Â
Besides, focusing on posting organically can be a lot of work for absolutely little to no reward…